Tuesday, March 24, 2009

Hopscotch


Advertising Agency: Concept Communication, Mumbai, India
Illustrator: Malhar Sawant
Group Creative Director / Art Director: Dhananjay Khichi

Hello friends, Look at this one. A nice concept drawn perfectly but i think this one does not attract much. The message is clear but i don't think the one who is disable or affected by Polio is going to play the game in such a way.

2 comments:

  1. dear jaideep

    this one i found a real touchy visual, yes this is true that "don't think the one who is disable or affected by Polio is going to play the game in such a way" but it is not targeted at him.. it is for people like us who, with grace of good have healty life and have both legs working.. so message is convayed.. thats what it is meant for

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  2. Oh! now i got it. they just want us to realise that what if we have to play this game with one leg only for lifetime. We most of the time just avoid the disables.
    Nice.

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