This one is very funny.. The character CHULBULI forces the viewer to watch the whole video and that is the toughest task for an advertiser. Even the melody and rhythm of the video is very kiddish, which we are used to listen in early times of our childhood. Overall its a nice ad.. Good work done.
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yes this one is good.. but there is one negative thing is that "bachhi maa ko gyan de rahi hai" think from a mothers point of view, practically mothers are the one who will go to market and buy things not the kids, this ad looks good animation nice music, good to enjoy as an cartoon thing, but where is the product ??
ReplyDeleteYes you are right. But the product is shown so many times when the girl says "Dhona hai sirf muh hath nahi, muh hath baal". and i think she is also the end user of the product,so her demand for this is right. May be she is not teaching her mother, but just asking her "Allow me to use it".
ReplyDeleteThis ad is nice but i feel that d girl is explaining her mother that washing hair is equally imporatnt as face n hands are and also the duration of d ad is 2 lengthy because she is describes the product thrice which i feel is not required.
ReplyDeleteYes Neha exactly. But once the ad campaign starts they work for it as much as they can. They create a range of print ads, and also a lengthy audio visual ad. but while transmitting it on television, they can cut it accordingly.
ReplyDeleteThis is one of my favorite ads as it has the capacity to get the attention of the viewers which is the ultimate task of an advertisers. the copywriter has done a great task here by bringing the ads in a beautiful , melodious and childish manner.... this helped him getting attention of the our small but very important consumers i.e, Small Kids. Only one thing that i think may work negative is the length of the ad film... but then it can be broadcasted in pieces.... in that ways viewers will get different variety every time they watch it.
ReplyDeleteYes, that is what i was saying. A lengthy ad can be cropped but a short one couldn't.
ReplyDeleteIts too long and repetitive...and further, I would not agree on your justification given to alok that, the girl is seeking a permission for using the product. where as alok's point is quite valid and applicable, that mother does shop for child. However, I think that the aid maker attempted to educate mothers, using girl as a source of delivery. the aim was perfect but can be achieved in a more influencing way. in my opinion the presentation is quite questionable. liked the animation and Rhymes.
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